Privacy Policy

This Privacy Policy was last updated on April 22, 2008

Our Policy:

CE Interactive, Inc. ("CE Interactive", "we", "us" and/or "our") operates a website located at www.wirewize.com (the "Site"). Through the Site and through third party websites operated for and/or by various of our partners CE Interactive provides access to various consumer electronics services, including, without limitation, the Wirewize service and the Wirewize LIVE phone support (the "CE Interactive Services"). This Privacy Policy sets forth CE Interactive's policy with respect to information including personally identifiable data ("Personal Data") and other information that is collected from you when you use the Site and/or the CE Interactive Services.

Information We Collect:

When you interact with us through the Site and/or use the CE Interactive Services, we may collect Personal Data and other information from you, as further described below:

Personal Data That You Provide Voluntarily:

We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to the CE Interactive Services or use certain CE Interactive Services. In using the Site and/or the CE Interactive Services, you will have the opportunity to provide a range of Personal Data, including your name and contact information and details regarding the electronics you utilize and their configuration, online retailers and store(s) through which you purchased electronic products ("Retailers"), product registration information, information about sales associate(s) assigned to your purchase, warranty information about your products, and other similar information.

By voluntarily providing us with Personal Data, you are consenting that it may be used and disclosed as described in this Privacy Policy. If you provide us with Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of CE Interactive and the authorized third parties referred to herein located in the United States and other countries.

Other Information:

Non-Identifiable Data: When you interact with CE Interactive through the Site and/or the CE Interactive Services, we receive and store certain personally non-identifiable information. CE Interactive may store such information itself or such information may be included in databases owned and maintained by CE Interactive affiliates, agents or service providers. We may use such information and pool it with other data to perform certain analyses, which may include, for example, tracking the total number of visitors to our Site and/or the users of the CE Interactive Services, the number of visitors to each page of our Site, and the domain names of our visitors' Internet service providers.

In operating this Site and/or the CE Interactive Services, we may use a technology called "cookies." A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site and/or the CE Interactive Services. Our cookies help provide additional functionality and help us analyze the usage of the Site and/or the CE Interactive Services . For instance, our Site and/or the third party sites upon which the CE Interactive Services are made available may set a cookie on your browser that allows you to access such web site without needing to remember and then enter a password more than once during a visit to that web site. On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some features.

Aggregated Personal Data and Non-Identifable Data: In an ongoing effort to better understand and serve the users of the CE Interactive Services, CE Interactive often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and CE Interactive may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. CE Interactive may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, for marketing and business development purposes and for other lawful purposes.

Our Use of Your Personal Data and Other Information:

CE Interactive uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by e-mail, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the CE Interactive Services, we and our service providers may use your Personal Data to provide you with access to such services and to monitor your use of such services. CE Interactive and its subsidiaries and affiliates (the "CE Interactive Related Companies") may also use your Personal Data and other personally non-identifiable information collected through the Site and/or the CE Interactive Services to help us improve the content and functionality of the Site and the CE Interactive Services, to better understand our users and to improve the Site and the CE Interactive Services. CE Interactive ,its affiliates and business partners may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to "opt-out" of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.

If CE Interactive intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.

Our Disclosure of Your Personal Data and Other Information:

There are certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

  • Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
  • Related Companies: We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy.
  • Agents, Consultants and Related Third Parties: CE Interactive, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
  • Legal Requirements: CE Interactive may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of CE Interactive, (iii) act in urgent circumstances to protect the personal safety of users of the Site, the CE Interactive Services and/or the public, or (iv) protect against legal liability.

Your Choices:

It will be necessary to provide certain Personal Data to register for and using the CE Interactive Services. You will have the opportunity to opt-in to and/or opt-out of certain disclosures of your Personal Data for marketing purposes. You will also be permitted to opt out of receiving marketing-related communications.

Exclusions:

This Privacy Policy does not apply to any Personal Data collected by CE Interactive other than Personal Data collected by CE Interactive through the Site and the CE Interactive Services. Without limiting the generality of the foregoing, this Privacy does not apply to any Personal Data that you may provide to Retailers or any other third party, whether through such Retailers' or third party's web sites, call centers, and/or retail stores.

This Privacy Policy shall not apply to any unsolicited information you provide to CE Interactive through this Site, the CE Interactive Services or through any other means. This includes, but is not limited to, information posted to any public areas of the Site and/or other web sites upon which the CE Interactive Services are made available, such as bulletin boards, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, "Unsolicited Information"). All Unsolicited Information shall be deemed to be non-confidential and CE Interactive shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.

Children:

CE Interactive does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Site and/or the CE Interactive Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on this Site and/or through the CE Interactive Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to CE Interactive through this Site and/or the CE Interactive Services, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Web Sites:

This Site may contain links to other web sites not operated or controlled by CE Interactive (the "Third Party Sites"). In addition, the CE Interactive Services may be made available through Third Party Sites. This Privacy Policy applies only to the Site and to CE Interactive Services made available through Third Party Sites (but in such case, only to the CE Interactive Services and not other portions of the Third Party Sites through which the CE Interactive Services are made available). Except as noted above, the policies and procedures we described here do not apply to the Third Party Sites. The links from this Site do not imply that CE Interactive endorses or has reviewed the Third Party Sites. We suggest contacting the operators of the Third Party Sites directly for information on their privacy policies.

Security:

CE Interactive takes reasonable steps to protect the Personal Data provided via the Site and through the CE Interactive Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site and/or the CE Interactive Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data to CE Interactive via the Internet.

Other Terms and Conditions:

Your access to and use of this Site and the CE Interactive Services are also subject to the Terms of Service.

Changes to CE Interactive's Privacy Policy:

We may change our Site, the CE Interactive Services and our business from time to time. As a result, at times it may be necessary for CE Interactive to make changes to this Privacy Policy. CE Interactive reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Site and/or the CE Interactive Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting CE Interactive:

To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via this Site and/or via the CE Interactive Services. Please also feel free to contact us if you have any questions about our Privacy Policy and/or our information practices. You may contact us as follows: privacy@ce-interactive.com.

Your California Privacy Rights:

Applicable California privacy legislation permits visitors who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. If this legislation applied to you, in order to make such a request to access such information, please contact us as follows: 150 West 28th Street, Suite 404, New York, NY 10001. Within thirty (30) days of receiving such a request, we will provide a list of the categories of Personal Data disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.